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Sajju Jain

It will ALWAYS take LONGER than you think AND plan

Startups are constantly in a learning mode. Finding the right answer to hundreds of questions that go into building a successful business takes time and hundreds of failed learning experiences.

No matter how well you plan, it's going to take longer than you think.


So, what should an entrepreneur do?


The simple answer is - ALWAYS under promise timelines, especially to investors - the one stakeholder group entrepreneurs almost always tend to over promise to.


The other best practices here are:

1) Give regular updates to external stakeholders including suppliers and customers.


2) Share your key challenges with relevant stakeholders, ask for advice and help.


3) Let yourself and your team take regular breaks from work, especially after achieving key goals - startups are a marathon, not a sprint.

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